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Picture Perfect! MovieLAND Cinema Receives Welcome Award

Posted 11:44AM on Tuesday 20 June 2017

MovieLAND cinema in Newtownards has picked up a charity award for its inclusive attitude towards people with a learning disability.

The Welcome Award is given by Positive Futures to businesses and organisations that go the extra mile in welcoming the people it supports – those with a learning disability, acquired brain injury or autistic spectrum condition. Previous recipients include Belfast International Airport, Belfast City Council and the SSE Odyssey Arena.

The charity’s Chief Executive, Agnes Lunny, said: “The Welcome Award grew from our ‘What About Me?’ campaign, which aims to make Northern Ireland a more inclusive place for people with a disability or other condition that some in society believe sets them apart. The Welcome Award enables businesses and organisations to show people at a glance that they are committed to respect and equality by displaying a certificate and window sticker.”

Movieland has run “autism friendly” screenings, at which people are free to move around the cinema and adjustments are made to lighting and sound.

The cinema’s General Manager, Graham Harmer, said: “We are delighted to receive the Welcome Award because it reflects our culture of being open and inclusive towards all our customers with a disability.”

To find out more about the Welcome Award and how to qualify, visit our website.